We are a Swedish family-owned business, started in 1961 by Björn Jakobson. Our business concept was at the time, and still is: "To make day-to-day life easier for parents of small children by developing safe and innovative products of the highest quality for children up to three years old."

At BabyBjörn, we strive to make day-to-day life easier for families with children around the world and make the most important years of life even more fun. We are curious, constantly see new opportunities and always work on the basis of our unique safety and quality philosophy.

Our products are now found all over the world (in more than 50 countries) and our assortment consists of baby carriersbouncerstravel cribscradlespotty chairshigh chairs and feeding products.

Our attitude is that, instead of having to buy lots of products for their small children, parents should instead only really need to buy a small number, that really work and that will last a long time in good condition.  

Safety, quality and design are our core principles and a lot of thought and care is put into every product. 

Read more about how we develop products at BabyBjörn

BabyBjörn's founder, Björn JakobsonBjörn and Lillemor Jakobson today.

BabyBjörn's founder, Björn Jakobson, together with his wife Lillemor and two of their four children, 1965. Björn and Lillemor are still active in the family business as CEO and head designer respectively.

Björn and Lillemor Jakobson today.

Our history – it started with a bouncer

Babysitting can have unexpected consequences for a young student. In Björn Jakobson's case, it was the prelude to his life's work, BabyBjörn AB.

More on the history behind BabyBjörn