BabyBjörn and the UN Convention on the Rights of the Child


The UN Convention on the Rights of the Child is an internationally agreed set of rights for children.

At BABYBJÖRN we want the UN Convention to be at the heart of our everyday work. The UN Convention contains 54 articles, many of them relating to areas outside our expertise, but some of the articles concern things we do every day.

ARTICLE 3: The best interests of children must be the primary concern in making decisions that may affect them.

When, here at BABYBJÖRN, we develop or improve our products, the baby’s health and safety always have top priority. All our products are developed in partnership with medical experts and when a product is ready, it’s tested by hundreds of families and numerous doctors. 

Since no harmful chemicals are permitted in our products, we rigorously test and verify all the materials that we use. All BABYBJÖRN products meet international product standards, and in many cases we actually apply even tougher criteria in our internal product development.

In our product development, we work on the principle of foreseeable use. Our task is to predict and imagine every possible situation and way that our products might be used, no matter how they’re actually intended to be used. We try to think from the child’s perspective and always with the child’s safety in mind.

Article 6: Children have the right to live. Governments should ensure that children survive and develop healthily.

Our products are designed to promote closeness and contact between parent and child. In fact, that’s exactly the idea that produced our first baby carrier. Closeness and body contact between parents and their newborn baby are important for the baby’s physical development, but they also strengthen the crucial emotional bond between parent and child. 

Article 31: Children have the right to relax and play, and to join in a wide range of cultural, artistic and other recreational activities.

Our products create scope for children to develop on their own terms. We want them to be encouraged to play and learn, stimulating them as they progress through new phases of their life. 


Article 32: The government should protect children from work that is dangerous or might harm their health or their education.

Naturally, child labour is not permitted in the production of our products. We regularly visit our suppliers and we see it as essential to maintain a running dialogue as a way of ensuring, as far as possible, that the working environment meets our agreed standards.