We always develop our products with a long-term perspective. We never compromise on our core values of safety, quality and design, which makes our products durable and means that they can be used for a long time and be passed on from one child to the next. Children should be able to use our products properly as they develop, learn new things and experience new things together with their parents.

Careful tests

We are extremely careful when selecting materials and all of our products undergo rigorous testing. We are very picky when choosing our suppliers, and constantly check to ensure that our high standards are actually being met in all countries.

We run tests with internationally-acclaimed and independent testing institutes, such as Swerea, Intertek, SGS, Bureau Veritas and STR, to avoid any hazardous substances in the materials we use.

Safe textiles

All of the textiles in our products that come into contact with your child's skin are tested and approved in accordance with Oeko-Tex Standard 100, class 1 , which means that they are free from substances which can be hazardous to health and allergens.

Our organic fabrics also comply with a global textile standard for organic cotton. One of the requirements of this standard is that at least 95% of the cotton is organically produced.

Safe plastics

All of our plastic products are completely free from bisphenol A (BPA).

Our kitchen and bathroom products are also completely free from PVC, phthalates, cadmium, lead and bromine. Our kitchen range is made of food-grade materials and meets plastic safety standards in both Europe (EEC) and the USA (FDA).

Focus on child safety

We also run tests together with hundreds of test families, midwives, paediatricians and other medical specialists in child development during the entire development process. 

Read more about how we work with paediatricians