From slow start to best seller
Björn succeeded in finding a supplier in Gnosjö that could produce the frame, while the seat was made from store-bought scraps of fabric. Production got under way, but sales were pitiful. No one wanted to buy the baby bouncer, until Björn and Elsa got an idea. They asked pediatricians to test it and say what they thought of it. The statements were so positive that they led to several newspaper articles. Demand came around then and the bouncer became a big hit, first in Sweden, and then several countries in Europe, then Japan, and eventually even the U.S.