Baby Carrier Original
- Small and easy to use
- From 3,5 kg – no insert needed
In the beginning of the 1970s, it was almost unthinkable for men to carry their children, but research showed that those parents who form an emotional bond with their children through physical closeness early on went on to enjoy better contact with them later on in life. So the baby carriers were designed to appeal to both mums and dads. In the beginning of the 80s, we had ads with dads carrying their children in baby carriers which, at that time, elicited a number of reactions in some of our markets.
The launch of the new Baby Carrier Original in 1991 signalled an important step in baby carrier development. Because all the buckles were now on the front of the baby carrier, it was much easier to put on and take off without help.
The new two-part design was completely unique and made it possible to put a sleeping baby down in the crib without waking them up. Baby Carrier Original was originally only intended to be used by newborns, but a smart adjustment buckle allowed the baby carrier to grow along with the child and this extended the amount of time it could be used. Another important innovation was the option of carrying slightly older children facing forwards.
The black colour of our baby carriers was designed in the 1990s after fashion magazine Harper’s Bazaar was flooded with phone calls from readers wondering where they could buy the black baby carrier featured in the most recent issue.
A navy blue Baby Carrier Original was what was actually shown in the magazine, but the picture was in black and white. Ever since, the black baby carriers have been by far the most popular in our assortment. Even elite Hollywood celebrities have been spotted carrying their little ones in Baby Carrier Original.
Our BABYBJÖRN Baby Carrier Original is still a treasured classic and is today available in several different colours and fabrics. Our baby carrier range now also includes a number of different models with several carrying options and additional features. Read more about Baby Carrier Miracle, Baby Carrier We and Baby Carrier One.