Our responsibility – sustainability, people and the environment

We care passionately about the next generation. The needs and health of the child are always our main focus when we make our products. It’s part of our ethos to be extremely careful when it comes to safety and the materials we use.


Minimising environmental impact

Our driving force is to challenge ourselves to find better and smarter solutions when we develop our products. We want to minimise negative environmental impact throughout our organisation and be able to offer sustainable products that children and parents can use and enjoy for generations.

Consideration for the next generation

As a manufacturer, we have a responsibility for our impact on society and the environment. Everything we do affects the world around us – and we want future generations to have access to a sustainable world where people and the environment get the respect they deserve.

Here is an outline of the steps we have taken so far in our dedication to the next generation and how we plan to go even further.

Non-toxic products

Children love to explore their surroundings by tasting and sucking things, but they are also especially susceptible to harmful substances. So all our products must be guaranteed free from toxic and harmful substances. We comply with both the EU’s and the USA’s special standards regulating chemicals in products for children. But we go even further.

Safe textiles

All the textiles we use in the products that come in contact with the child’s skin are tested and approved in accordance with Oeko-Tex Standard 100, Class 1. This means they are free from harmful and allergenic substances. The certification also involves testing for substances not explicitly banned in the EU and/or the USA but suspected of causing harm. Our organic fabrics also comply with a global standard for organic cotton. The criteria for this standard include the requirement that at least 95% of the cotton is organically grown.

Safe plastic

Both the main ingredients and additives in plastics may be harmful and leak out from a plastic product. We make certain our plastic products are completely free from toxic and harmful substances. All kitchen and bathroom products from BabyBjörn meet the relevant plastic safety requirements in both Europe and the USA. This means that the plastic we use undergoes continual rigorous testing for Bisphenol A (BPA) and other harmful substances, and is certified food safe. Both our kitchen and bathroom ranges are also made of recyclable plastics.

Regular tests

Our products are tested regularly by internationally recognised independent institutes and the certificates that are issued are updated every year by Oeko-Tex®. If any change is made to a product, it is tested for new certification. To make certain there are no harmful substances in the materials we use, we run tests at internationally recognised and independent testing institutes, such as Swerea, Intertek, SGS, Bureau Veritas and STR.


As far as the climate and environmental impact of carbon dioxide emissions is concerned, we are working to reduce the number of transports and choose greener means of transport. For our larger sewing producers, we ensure that all large-volume components are purchased locally as far as possible. We do our best to deliver directly from our warehouse in Hong Kong to our Asian markets. Shipments from our Asian manufacturers are carried by sea and we work methodically to limit shipments carried by air by means of efficient planning.

We are also working to improve logistics in our organisation by using local resources wherever possible.

Sustainable products and recycling

BabyBjörn’s products have a long lifespan and are “passed on”. We know that a typical product is used by five children and this may be one of our most important contributions to environmental impact reduction.

When we develop our products, we always go the extra mile to find smart solutions that keep material consumption and waste generation to a minimum. Our products are designed to take up as little space as possible and packaging is minimal to reduce freight volume. Our preferred packaging material is recycled material that can be recycled again.


Cotton is a fantastic material. But vast quantities of water are needed to both grow and process cotton in parts of the world where water tends to be in short supply. We try to ensure that all new textile products meet Better Cotton Initiative criteria as a means of reducing water consumption.

Working conditions in production

Our Code of Conduct contains points on which we can never compromise. These include a safe working environment, essential safety equipment and zero tolerance for child labour. Our Code of Conduct is an agreement between us and our suppliers, and should be available in plain sight for employees. Our suppliers also guarantee that their sub-suppliers live up to our agreement.

We visit our manufacturing locations several times a year to check that our requirements are being met. We also hire independent testing institutes to make unannounced inspections.

The UN Convention on the Rights of the Child

The UN Convention on the Rights of the Child is at the heart of our day-to-day work. Our whole business concept is based on one of the Convention’s principles: creating a safe and secure environment for children. Our products are designed to encourage good child development and make family life easier.

We make absolutely sure that children are portrayed respectfully in images and texts. It is also important that everything that we do involving children, such as tests and photo shoots, are always child-friendly and child-led activities.

Diversity and equality

Our products are designed to suit all children and parents as far as possible. We also go to great lengths to reflect diversity and equality in our marketing.

BabyBjörn is a workplace free from discrimination and is characterised by diversity and equality. No-one may be discriminated against on the grounds of gender, ethnic origin, religion, disability, sexual orientation or age, and everyone should have the same career development opportunities.

Our dedication

We have chosen to focus our collaborations on healthcare and research linked to newborns and very young children. Collaborating with hospitals allows us to help as many people as possible. Examples include Rainbow Babies and Children’s Hospital in Cleveland, Karolinska University Hospital in Stockholm and Queen Silvia’s Children’s Hospital in Gothenburg.

Products unsuitable for sale due to cosmetic imperfections are donated to various aid organisations to be sent to people who need them.