BABYBJÖRN Shop & Magazine – for happier kids & parents

Designed to last

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Time to play

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When everything is new

Discover our newborn essentials

New classics

Discover our forever-chic prints Discover our baby carriers

Bestseller

Bouncer Bliss

Easy to move around, so your baby can always be close to you, while you get a chance to do other things!

Real-life moments with BABYBJÖRN

Tag your photo with @babybjorn and get the chance to be featured on our website. Read more.

Celebrating closeness since 1961

It all started 60 years ago – with a dream to simplify everyday life for families with small children. Ever since, we’ve been listening and learning from parents and experts because we want to make parenthood essentials that encourage closeness, and can be used and loved every day.

Read about our story

Made for play

Looking for ideas on how to keep your baby entertained? Our baby bouncers are here to help! They are created to spark your little one’s curiosity, and to help develop their balance and motor skills – in a playful way.

Your baby & play

Made for play - Bouncer and toy from BABYBJÖRN

Celebrate with us!

This year is our 60th anniversary! Since this is a special year in many ways, we can’t throw a big party. But we still want to celebrate with you – so please join us as we celebrate caring, closeness and love!

Join the party

Give your baby a boost!

Our booster seat is designed to make the transition from high chair to big chair easy. Thanks to the booster seat, your child sits safely, secure and happy at the same height as you – making mealtimes more enjoyable!

Shop booster seat